GoodsFind: Revolutionizing the In-Store Shopping Experience
GoodsFind is a grocery navigation app prototype designed to help shoppers efficiently locate items within a store while prioritizing accessibility and inclusivity. The app provides an interactive store map, aisle-specific search functionality, and personalized route optimization, reducing shopping time and enhancing the user experience.
Project Type: UX/UI Design, Mobile App Prototype
Tools Used: Figma, Adobe Photoshop, UserTesting
Duration: 4 months
Role: UX/UI Designer
The Mission
"To revolutionize the in-store shopping experience by providing a user-friendly, accessible navigation app that helps customers save time, locate items effortlessly, and shop with confidence in grocery stores of all sizes."
The Problem
Shoppers often face challenges locating specific items in grocery stores, resulting in wasted time, frustration, and dissatisfaction. Smaller stores lack advanced digital tools, and individuals with disabilities encounter accessibility barriers.
The Solution
A navigation app that simplifies item searches, enhances accessibility, and streamlines the shopping experience for all users.
Primary Users:
Busy shoppers who want to save time.
Individuals with disabilities requiring accessible tools.
Store managers aiming to improve customer satisfaction and engagement.
Stores That Benefit:
Small to mid-sized grocery stores without existing navigation tools.
Specialty stores (e.g., ethnic grocery stores).
Key Features
Interactive Store Map – Displays aisle locations and highlights the most efficient route to items.
Search & Category Filters – Users can search for specific products or browse by category to find items faster.
Accessibility Features – Includes voice commands, text-to-speech functionality, and high-contrast mode for visually impaired users.
Personalized Shopping Lists – Allows users to create shopping lists that auto-generate optimized routes.
Real-Time Inventory Updates – Provides stock availability to help users plan their trips efficiently.
Research
Roommate’s Mom | Busy Parent:
"I wish there was an app that could help me find what I need quickly in the store. Between work and kids, I don’t have time to wander the aisles."
Solution: Real-time navigation to guide users to items on their shopping list.
Grandpa | Elderly Shopper:
"Sometimes the print on signs is so small, and I can’t always find what I’m looking for. An app with large text and clear instructions would make my shopping easier.
Solution: Planned high-contrast visuals and scalable fonts toggle.
Friend with Vision Problems:
"It’s hard to navigate a store when I can’t see the aisle signs clearly. An app that speaks to me and tells me where to go would be a game changer."
Solution: Planned text-to-speech functionality and screen reader compatibility toggle
Design Process
Wireframing & Prototyping: I created low-fidelity wireframes to establish layout structure and tested multiple iterations for usability.
User Testing: Conducted feedback sessions to refine navigation, improve accessibility features, and enhance visual hierarchy.
Final UI Design: Implemented a clean, intuitive interface with clear navigation elements and accessible design considerations.
Outcome
The final prototype offers a seamless and inclusive shopping experience, reducing frustration and improving efficiency. GoodsFind demonstrates how thoughtful UX/UI design can simplify everyday tasks while prioritizing accessibility.
This case study showcases my ability to apply user research, design thinking, and accessibility considerations to create an intuitive and practical solution for real-world challenges.
